profit margin 38.10% 42.97% 2. Advertising and Media Business Revenue from services 39.85 4.19 (35.66) (89.49%) Cost of services 23.90 18.47 (5.43) (22.72%) Gross profit of advertising and media business

Period (Day) 58 58 66 CASH CYCLE (Day) 9 14 18 PROFITABILITY RATIO Gross Profit Margin (%) 8.57 7.82 10.37 Net Profit Margin (%) 4.61 3.56 5.94 Return on Equity (%) 6.03 5.01 8.05 EFFICIENCY RATIO Return

tons) 188 188 HRC Production Volume (k tons) 188 190 HRC Average Selling Price (Bht./ton) 17,403 17,469 H R C HRC Cash Margin (Bht./Ton) 1,033 3,647 Unit: million Baht 2 nd Quarter 2017 Year-end 2016

% Interest expenses 6 23 25 9.1% 288.6% Tax 51 55 83 52.6% 62.7% Net profit2 194 175 202 15.4% 4.1% Adjusted net profit3 207 192 228 19.0% 10.3% Gross profit margin 58.9% 58.2% 60.4% EBITDA margin 40.4% 41.4

EBITDA 612 1,062 Net Profit (Loss) (836) 990 HR C HRC Sales (k tons) 1,447 812 HRC Production Volume (k tons) 1,436 876 HRC Average Selling Price (THB./ton) 20,663 18,690 HRC Cash Margin (THB./Ton) 854

812 EBITDA 612 1,062 Net Profit (Loss) (836) 990 HR C HRC Sales (k tons) 1,447 812 HRC Production Volume (k tons) 1,436 876 HRC Average Selling Price (THB./ton) 20,663 18,690 HRC Cash Margin (THB./Ton

Unicorn Enterprises Limited (EBT of UE) • EBITDA and EBITDA margin were THB 131.6mn and 9.0% respectively, lower from the same period last year due to higher operating expense and a rise in selling and

tons) 139 382 HRC Average Selling Price (Bht/Ton) 19,160 20,939 HRC Cash Margin (Bht/Ton) (58) 1,927 Unit : million Baht 31-Mar-19 31-Dec-18 Total Assets 28,560 30,632 Total Liabilities 19,262 20,532

คิดเป็นอตัราก าไรจากการด าเนินงานก่อนตน้ทุนทางการเงินและภาษี (EBIT Margin) ท่ีร้อยละ 28.6 และมี EBITDA จ านวน 422.7 ลา้นบาท ลดลง 79.3 ลา้นบาท หรือร้อยละ 15.8 คิดเป็น EBITDA Margin ท่ีร้อยละ 44.5 ทั้งน้ี

21.8% 89.0% EBITDA 100 103 115 11.4% 14.7% Net profit from operation 49 39 38 -2.9% -22.3% Net profit (exc. Minority Interest) 62 33 39 19.0% -36.9% Gross profit margin 61.0% 33.7% 37.9% EBITDA margin