promotional activities of car manufacturers. Based on the Bank in-house research, new car sales for the year 2017 is projected to increase by 8.0% with total sales of around 830,000 units. In the equity market
, ICUK’s business plans aim to entail further penetrations in more modern trades, careful allocation of marketing and promotional budgets to spur growth through priority channels, strong push of product
modern trades, careful allocation of marketing and promotional budgets to spur growth through priority channels, strong push of product sampling experiences among the target group to attract the trials for
promotional expenses. In addition, the company lost the impairment of investments of Baht 75.42 million, representing an increase of Baht 67.35 million and the company gained from the sale of investment of Baht
results of a low base of the previous year, the new car purchase as a result of the end of the first car scheme and continued promotional activities in the auto industry. The Bank in-house research
, it is expected to be the time for domestic travelers. The Company therefore adjusted the marketing strategy by launching the promotional campaigns focusing more on the domestic market. Phase 2: At the
prioritizes customer screening per our prudent credit policy in order to maintain overall portfolio quality. We focused on new products and promotional campaigns to achieve the loan target. Teaming up with our
the QR code on buyers’ e-slips. One notable initiative was the “Shop and Pay via QR and Get Cash Back!” promotional campaign to promote QR spending via K PLUS with cash back offered per the established
, almost of the decrease of advertising and promotional expenses. The ratio of operating expenses to total operating income is at 38.7%, which is decreased when compared to the second quarter of 2017 was at