determining the credit rating some for whom the rated entity or obligation is within their area of primary analytical responsibility and some of whom have other areas of primary analytical responsibility. 1.15
) ขอ้มลูเกียวกบัตวัแปรทีหลกัทรัพยอ์า้งอิงถึง (3) กาํหนดบทสันนิษฐานโดยถือวา่บุคคลดงัต่อไปนี) เป็นผูที้รู้หรือครอบครองขอ้มูล ภายใน (primary insider) ซึ งบุคคลดงักล่าวอาจพิสูจน์ใหเ้ห็นไดว้า่ไม่รู้หรือไม่ไดค้
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
offering; (2) soliciting investors to invest in a newly-issued outbound product for a public offering in the primary market by any other manner specified by the SEC Office. Clause 12 The outbound product the