to on-going challenges, the Company has promptly adjusted its marketing strategy and promotion, focusing more on the domestic markets to lessen the impacts of the situation. In 2020, the Company has
% 33% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Domestic : Export Domestic Export หนา้ 4 ตน้ทนุขาย ไตรมาส 2/2562 บริษัทฯ และบริษัทย่อยมีตน้ทุนขายรวม 1,069 ลา้น บาท โดยมี
quarter of 2018, the Thai economy expanded well, driven by both growth in the foreign sector and gradual improvements in domestic demand. Merchandise exports improved both in terms of export quantity thanks
better year on year trend towards the end of the quarter. In addition, the government policy on extending the Visa On Arrival period to the end of April 2020 should help support domestic tourism industry
/19 Q2/19 Q3/19 Q4/19 Domestic : Export Domestic Export หนา้ 4 ตน้ทนุขาย ไตรมาส 4/2562 บริษัทฯ และบริษัทย่อยมีตน้ทุนขายรวม 966 ลา้นบาท โดยมีอัตราส่วนตน้ทุนขายต่อยอดขายเท่ากับ 82.3% เพิ่มขึ้นจากอัตราส่วน
the sales of products. Therefore, the Corporate Group has established policy on market expansion and domestic channel development to achieve the most efficiency, as well as production cost management
/19 Q4/19 Q1/20 Q2/20 Brand : CMG CMG Brand 67% 61% 60% 58% 67% 58% 33% 39% 40% 42% 33% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 Q2/20 Domestic : Export Domestic Export หนา้
-sell and upsell services, and gains in the tourist-related segment. The positive subscriber additions gained from both domestic and international segments. AIS focuses on growing its mobile business by