. Customers were required to commit to a certain price plan to improve ARPU level through data and device bunding packages. Meanwhile, there were campaigns and offerings in prepaid segment at a minimal scale
mobile market remained elevated with continued low-price unlimited data plans, especially in the prepaid segment i.e. 150-200 Baht for 4-15mbps unlimited data. There is also 5G offerings at a lower price
Bt30,775mn, increasing 4.3% YoY 1.4% QoQ, driven by improved consumer sentiment and increased data consumption. AIS mobile ARPU continued to benefit from package restructuring in prepaid, personalized cross
305 296 280 271 264 Prepaid 213 201 190 169 163 Blended 226 215 205 186 181 VOU (GB/data sub/month) Postpaid 4.1 5.0 5.7 6.7 7.5 Prepaid 2.7 3.2 3.5 4.1 5.4 Blended 3.0 3.6 4.0 4.7 5.9 Device
with ongoing data consumption demand, supported by rising tourist arrivals, benefiting the prepaid segment. Competition continued shifting towards value- based offerings with more benefits and
riding on returned tourism activities. The device sales has also benefited from government tax stimulus early in the quarter. Consumers continued seeking packages that catered to their expanding digital
desire to enhance operational efficiency, particularly through essential digital infrastructure and data storage solutions like cloud and data centers that are pivotal for successful digital
(minute/s Postpaid Prepaid Blended VOU (GB/data s Postpaid Prepaid Blended Device Penetrat 4G‐handset Fixed Broadban FBB subscri FBB net add FBB ARPU ( 1H17 Snap For 1H17, AIS (excluding IC
service privileges. AIS focuses on strengthening network capacity and service quality to elevate customer experience amid an increasing trend of data consumption. 5G network now has 87% of nationwide