million and THB 180.38 million respectively, equivalent to a 43.52% decrease. Cost of goods sold to sales revenue ratio edged down slightly from 32.48% to 32.36% because of the changing sales mix that each

an approximately 10% sales-mix of products sourced from abroad; specifically, 6- 8% is sourced from China. Since we had planned for products to be shipped from China prior to the Chinese New Year as

sold to sales revenue ratio increased from 26.72% to 44.27% because of the raw material and packaging increased 81.98%. and change in product sales mix since we invested in the new Company, KURON Co

increase in sales mix of To Go products, which usually have lower gross profit margin than dine-in products. EDITDA and EDITDA margin • The Company’s EBITDA in Q1/2021 was THB 57 million, decreased by THB 1

profit margin as a percentage of sales has increased from 25.49% in the previous year to 25.90% due to change in product sales mix of general merchandise and the enhancement of directly sourced private

เพ่ิมข้ึนของต้นทุนขายท่ี สอดคลอ้งกบัรายไดท่ี้เพ่ิมข้ึน และสดัส่วนการขายสินคา้ (Product Mix) รวมทั้งตน้ทุนขายท่ีเกิดข้ึนเพียงคร้ัง เดียวในปี 2562 เท่านั้น โดยมีรายละเอียดดงัน้ี รายละเอยีด จาํนวน (ล้านบาท

 Analysis and Sales and Administration Analysis The Gross Profit margin was 15% in Q217 up from Q216 at 12% due to increased sales volume, and a more favourable product mix. Page 1 of 3 Operating Profit

profit margin as a percentage of sales has increased from 25.51% in previous year to 26.45% due to change in product sales mix of both general merchandise and directly sourced private-label goods, product

margin as a percentage of sales has increased from 25.89% in previous year to 26.17% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods

762.9 775.9 -13.0 Total 1Q 777.5 802.1 -24.6 797.9 675.4 122.5 Table 4: Sales and volume sold, by region (PCB Shipment @ Factory price) Table 5: Sales and volume sold, by product mix (PCB Shipment