recognized in five years, the effective tax rate shall be around 16% until 2020. Financial position As at December 2017, AIS had total assets of Bt284,067mn increasing 3% YoY mainly from current assets. Total
Agreement to sell all shares of Boonbaramee Metta Property Company Limited (Boonbaramee) and its subsidiaries on 11 February 2019, to comply with the requirements of TFRS 5 (revised 2018) “Non- current Assets
-condominium projects and single houses. The marketing strategy is to create a differentiated products and services that are unique only to the Company. The sales volume target and income from sales target in
Co., Ltd. and subsidiary companies provide a full range of real estate development services. The emphasis is put on the quality of life of the residents in accordance with “Livable Community” strategy
, thus, set up a strategy to support the business direction as below. 1. Differentiate marketing activities, promotion, and marketing campaigns to increase house brand awareness, house brand separate by
new clients in the COVID- 19 situation is quite difficult. The managements and team brainstorm for strategy how to propose work that is suitable for the COVID-19 situation as the alternatives to the
of the business restructuring of the Company to deal with the effect of current economic recession, and to pursue its strategy and policy of the Company to focus on the core business that the Company
with the effect of current economic recession, and to pursue its strategy and policy of the Company to focus on the core business that the Company has knowledge and expertise in as the strength i.e
estate business and thus the Company has to revise its strategy and target group. The year 2017 marks “The Year of Shift”. First of all, the target customers of the Company have been changed from middle to
customers and change in product mix strategy to get high quality product which is value for money to serve customer with marketing strategy to emphasize FN brand awareness and increase FN brand equity which