, following the decline in profit before tax. The effective tax rate was 18.9% increasing from 18.0% in 3Q21 due to expiring tax benefits and remain steady from 2Q22. SG&A expenses recorded Bt5,633mn, increased

. AIS focused on quality customer acquisition with 5G packages while enhancing customer experience and providing various benefits in collaboration with strategic partners. However, the revenue declined

also continues delivering variety of privileges and benefits through ecosystem economy with various partners to enhance customer experiences and execute product bundling strategy with value-added

-off of computer software, (4) deferred tax assets, decreased by THB 1.56 million, as affected by employee benefits and unearned incentives. Management Discussion & Analysis 2022 7 I 9 As of 31 December

) Accounting and reporting 7 In addition, if specialized financial institutions’ financial standing or operations may adversely affect the government’s benefits, the Bank of Thailand (upon approval of the

expected benefits of the Company in the future from the increase of advertising media which will be able to reach target more precisely and covering various areas, and the economy of scale, which enabling

which operate the same business, together with the expected benefits of the Company in the future from the increase of advertising media which will be able to reach target more precisely and covering

, in determining an investment, the Company also takes into account the comparable value with other companies which operate the same business, together with the expected benefits of the Company in the

benefits and impacts to the Company. However, as per mentioned in the Company’s disclosure letter dated 3 October 2018, the Chief Executive Officer authorized by the Meeting has considered changing the date

based on the financial statement of the Company for the nine- month period ended 30 September 2019, the amount of the Company’ s loans from financial institutions is 916.07 million Baht. 4 6. Benefits