the Company and its shareholders. Due to the biopharmaceuticals products for eliminate the water hyacinth are the new innovative products that has passed the researched and testing until find that can
ขึ้น (2) มีการนาํนวตักรรมมาใชใ้นการประกอบการ (innovative financial services) ซ่ึงสามารถช่วยแกไ้ขปัญหาหรือพฒันาการใหบ้ริการในตลาดทุนไทย หรือเป็นประโยชน์ ต่อผูล้งทุนไทยหรือตลาดทุนไทย (3) มีความพร้อมในการ
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
broadband penetration and continuous ARPU uplift through cross-selling and upselling add-on content and innovative products. Service providers employed strategies targeting higher-tier customers with new
operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising