เหตใุห้บริษัทจ าเป็นต้องปรับกลยุทธ์ในการด าเนินงานใหม่ โดยก าหนดปี 2560 เป็น “ปีแห่งการปรับเปล่ียน” (Year of Shift) ภายใต้สภาวะถดถอยขององค์กร บุคลากรของทัง้องค์กรตัง้แต่ ผู้บริหารระดบัสงูจนถงึพนกังานทัว่ไป
continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their
rates and a shift to reduction of its massive balance sheet through quantitative tightening (QT), wherein reinvestment in new securities with proceeds from maturing US Treasuries and mortgage-backed
services both for projects in Thailand and Japan due to seasonality, as the shift to the rainy season resulted in the lower average irradiation hours, especially for the solar power plant projects located in
ของรัฐบาลและสภาพแวดล้อมการท า ธุรกิจที่เปลี่ยนแปลงอย่างรวดเร็ว ซ่ึงจะส่งผลต่อการด าเนินงานของธนาคารพาณิชย์ในช่วง 2 - 3 ปีข้างหน้า ดังต่อไปนี้ 1. การเปลี่ยนแปลงโครงสร้างของประชากร (Demographic Shift
Baht appreciation, affected to production competitiveness that manufacturers made decision to shift production base or import materials from foreign. Similarly, private investment sector and employment
3,169mn. OOH media continues to benefit from the structural shift in the media industry and people’s behavior to spend more time outside. Online media, which reports on a yearly basis by the Digital
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
– continued to buck the trend, OOH media with a 13.1% market share, increased by 7.0% to THB 9,805mn1. OOH media continues to benefit from the structural shift in the media industry, the ongoing trend of people