marketing plans to better reach existing target customers as well as tap into new customer base. With regard to international sales, the sales revenue experienced a drastic drop of 58.32% compared to the same
adjust its operation to accommodate such measures. The Company has assessed and prepared for the impacts of the measures by liquidating the inventory, regularly organizing marketing activities and planning
was Baht 383 million, about maintained from the same period of last year. The company continued to have well control over advertising and promotional expenses and implement synergized marketing
amount of 1,126.2 million baht, or 16.6% from the total revenue, an increase of 325.9 million baht, or 40.7%, compared on the same period from last year. Which was in line with the increase of marketing
Interest-bearing Debt net of cash and cash equivalents 3Including rental and service income,marketing commission income, project management fee, interest, and others Management Discussion & Analysis
addition, prepare marketing and sale plan to expand customer base of flexible packaging and plastic woven bag. All the time, Development as mentioned above, The company has improved its performance. It is
purchase agreements 2 Calculated from interest-bearing debt net of cash and cash equivalents 3 Including rental and service income, marketing commission income, project management fee, interest, and others
from Event 0.38 10.03 9.65 2,539.47% Advertising and marketing expenses 3.19 8.22 5.03 157.68% Others 0.30 1.53 1.23 410.00% Selling and service expenses 3.87 19.78 15.91 411.11% For the first six months
, cost of transportation, rental expenses, maintenance expenses, and marketing expenses. In addition, SG&A as a percentage of sales has marginally increased from 22.84% in previous year to 23.07%. 4