mobile market. On the cost side, there’s less marketing spending QoQ and lower tower & equipment rental from settling disputes with TOT. As a result, reported EBITDA was Bt21,135mn increasing 19% YoY and

equipment rental, while SG&A was flat and dropped QoQ as marketing activities slowed down. EBITDA (pre-TFRS16) was Bt19,576mn, increased 3.8% YoY and 1.1% QoQ with a margin of 45.7%. Net profit (pre- TFRS16

staff cost from acquisition and provision for obsolete equipment, while marketing expense benefited from government campaign and optimization effort, decreased by -3.6% YoY. 1H24 EBITDA increased by 21

expense due to higher staff cost from acquisition and provision for obsolete equipment, while marketing expense benefited from government campaign and optimization effort, decreased by -3.6% YoY. 1H24

สมัพนัธแ์ละการสง่เสรมิการขายโครงการตา่งๆ ทีพ่รอ้มโอนกรรมสทิธ์ิ เพื่อการ รบัรูร้ายไดแ้ละเพื่อการเรง่ยอดขายโครงการท่ีอยูร่ะหวา่งก่อสรา้ง ท าใหม้คีา่ใชจ้่ายในการโฆษณาและ Marketing เพิ่มขึน้ นอกจากนี ้บรษัิทฯ มี

various marketing activities such as by joining Ambiente Trade Fair in Germany, HOFEX in Hong Kong, Food and Hotels Association Singapore Indonesia and Malaysia, AHAR in India, Holetex in China and Makro

increase of THB 13.1 Mn or 23.2%. This increase was mainly due to the (1) the increased number of franchise branches (2) adjustment increasing the royalty and marketing fee rates for those franchisees

same period of previous year. The amount increased were mainly driven by the rise in personnel expenses, rental cost, maintenance cost, and marketing expense. However, SG&A as a percentage of sales has

2018 of 4.70mb and 3.6mb of exchange losses booked in Q2 2019 in relation to our exposure in foreign currency as a result of strengthening of Thai Baht. We have also booked higher staff cost in marketing

cost in marketing department and marketing cost in Q2 2019 as we geared up for the new businesses. T.662 636 6999 F.662 646 4200