from the decrease in employees’ expenses, advertising and promotional expenses and effective management of expenses during the COVID-19 pandemic. Table: Operating Results (Unit: Million Baht) Items
and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while
47.7% in 2019 due to (1) the cost of food and beverages of new brands, in particular Khiang, requiring promotional discounts to increase traffic and create brand awareness during the initial opening
Selling expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional expenses, and
and -3.3% in 4Q16, due to promotional campaigns in selling handsets with discounts. Net Interconnection charges (Net IC) was Bt34mn, decreasing from Bt94mn in 1Q16 and Bt55mn in 4Q16. Starting from 1Q17
in Ft value that had gradually increased since 2Q17. Meanwhile, administrative expenses decreased as a result of lower marketing and promotional activities in the build-up to the royal ceremony in
expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional expenses, and depreciation of
remained around Bt600. FY19 Operational summary At the end of 2019, total mobile subscribers grew to 42mn, increasing 2.1% YoY. Postpaid segment continued to grow strongly, adding 918k, driven by promotional
Selling expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional expenses, and
promotional expenses, and depreciation of asset in each branch. • For the first half (1H) of 2019, selling expenses was THB 160 million, increased by THB 26 million or 19% from 1H/2018, due to the increase in