exhibition expenses, sampling fee and various advertising media expenses i.e. TV ads and online media, etc. The total expenses decreased by approximately 2.27 million baht. Administrative Expenses
) Co,.Ltd. 2 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2017 MD&A FY 2017 (ended 31 December 2017) 12 FEB 2018 IMPORTANT EVENTS IN 2017 - On 30 March 2017, Eye On Ads Company Limited, a wholly-owned
and its subsidiaries had the advertising expenses and sale promotions decreased compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 5.2 Administrative
) Company Limited. However, the company has continued launching promotions with motorcycle manufacturers and suppliers, as well as increased distribution channels for motorcycle sales through our branches
of Eye On Ads Company Limited, a wholly-owned subsidiary of MACO, to acquire 70.0% of COMASS Company Limited (“COMASS”) with a total investment of THB 355mn. With 19 years of experience, COMASS secured
% from last year. In addition, the company has continued launching promotions with motorcycle manufacturers and suppliers as well as increased distribution channels for motorcycle sales through our
million baht, increasing by 83% y-y and AEON Leasing Service (Lao) Company Limited of 29 million baht, increasing by 30% y-y. However, the Company has continued launching promotions with motorcycle
to increased sales of delivery (3) increased cost of branch staff, rental and utilities from branch expansion and (4) issuing discount promotions to draw traffic and create brand awareness. 4 Zen
continued launching promotions with motorcycle manufacturers and suppliers, as well as increased distribution channels for motorcycle sales through our branches and launched “AEON Auto Loan” or used car loan