order to encourage new customers and retain our existing customer base. The Company is still working on plan and can achieve goals Operating results in 2018, the company had a total of 130,053 Boonterm

Equity 26.6% 2.4% 71.0% 36.1% 2.5% 61.4% 1,631 2,002 5 MD&A 2Q 2017 (Ended 30 June 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2017 1 AUG 2017 AGEING OF TRADE RECEIVABLES (THB mn) 31 DECEMBER

Company offers the CRM activities to collect points for luck and prize redemption in order to increase the frequency of use from the regular customers and encourage new customers to use services through

comprehensive loss for the period -25.86 -95.22 69.364 72.85 Non-controlling interests of the subsidiaries -0.01 -3.57 3.56 -99.72 Profit(Loss) attributable to equity holders of the company -25.75 -90.94 65.19

allocate more of their advertising budget towards the out-of-home sector, in order to benefit from and keep abreast of these trends. Master Ad Public Company Limited (“MACO”) is well-positioned to benefit

International Advertising in order to reflect on its international expansion strategy. Accordingly, the revenue contribution was divided into 1) Domestic Advertising revenue of 34.5% (or THB 258mn); 2

first quarter of 2017.  The increased debt resulted in a decrease of the shareholders’ equity of THB 10,349 million to become minus THB 15,651 million.  In addition, in July 2017 the Board of

an additional offer, i.e. prior to the implementation of the debt to equity conversion scheme, ACO I will make an additional Trade Debt reduction (i.e. a haircut) by waiver of the interest of USD

submitted the Company’s financial statement for the year ending 31 December 2018, In order to provide investors and other interested parties to better understand the Company’s operating results and financial

Company’s financial statement for the year ending 31 December 2017, In order to provide investors and other interested parties to better understand the Company’s operating results and financial statement for