promotional discounts to increase traffic and create brand awareness during the opening of new branches. The other cost of sales and services increased due to other branch-related expenses such as staff, rental

salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional expenses, and depreciation of asset in each branch. 75 76

: (Unit: THB Million) Selling expenses mainly consist of salaries of dessert café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and promotional

enabled the Company to engage in more promotional activities. The increased selling and distribution expenses such as commission fees, customer testimonials, etc. Administrative expenses Typically

, CentralPlaza Mahachai, CentralPlaza Pinklao and CentralPlaza Rama 3, as well as promotional and event-based expenditures in the festive seasons during the year. Hence, administrative expenses to total revenue

, due mainly to the decrease in employees’ expenses and increased by 10.2% when compared to the first quarter of 2020, due mainly to the increase in employees’ expenses and advertising and promotional

, mainly due to lower operating revenue despite improved cost management, including employee expenses, utilities expenses, and promotional expenses. Q1/2020 vs Q4/2019 (QoQ)  In Q1/2020, the Company

in making KBank a Bank of Sustainability. In the first quarter of 2018, KBank organized CG promotional activities focusing on CG-based performance of duties. These included communications to employees

, KBank still focused on customer base expansion, targeting both new and existing clients who are travel enthusiasts. Notable initiatives were numerous promotional campaigns tailored to KBank JCB Credit

of Index Living Mall, The Walk, and Little Walk between 22 March and 16 May 2020 as well as the improved cost management, such as employee expenses, utilities expenses, and promotional expenses