Standards 15, Revenue from Contract with Customers (TFRS 15) which was enforced on the 1st of January, 2019. The Group adopted protocols from TFRS 15 by way of realizing cumulative effect from the enforcement
contract in the amount of THB 78 million. As for BCP Trading Pte. Ltd. , the company recorded more revenue from the amount of trade transaction and the significant increase in oil price. Management
) (1,773) (2,327) 13% 31% (6,135) (7,164) 17% Exploration and evaluation expense (12) (12) (11) -10% -6% (60) (48) -20% Gain (loss) from crude and product oil price hedging contract (66) 86 46 169% -47% 107
47.7% in 2019 due to (1) the cost of food and beverages of new brands, in particular Khiang, requiring promotional discounts to increase traffic and create brand awareness during the initial opening
increase awareness and accessibility of the brand. Branch expansion and pop-up store will continue to be 2020’s directions Enhancing customer experience through digital platform In 2020, After You will be
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in association with promoting and distributing 3-in-1 Coffee and RTD Coffee to build up brand awareness and to
spending more time outdoors and its strength as being a medium to create brand awareness that reaches consumers when they are on the go. For Online media, Digital Advertising Association Thailand (“DAAT
systems, if needed, to ensure availability as required under (3). Clause 13 An intermediary shall create an awareness of IT policy and related procedures among its employees and contractors who are engaged