strategy to support the business direction as below. 1. Differentiate marketing campaigns to increase brand awareness 2. Emphasize FN as a DESTINATION with house brands which increases profitability. 3

Apparel under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

under brand Inco, Cheval, Sleep Mate, ETC brand, Non-Apparel under brand Cherish, Prim, Rollica, Cushy, etc. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2

brand awareness. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability. 2. Focusing and developing E-commerce with potential partners 3. Focusing cost-efficiency and

processes at KBank and K Companies, these actions are consistent with economic circumstances and rapid changes in the prices of financial assets. We continue to emphasize proactive risk controls via the

KBank and K Companies, these actions are consistent with economic circumstances and rapid changes in financial asset prices. We continue to emphasize predictive risk controls via the supervision of the

prices of financial assets. We continue to emphasize proactive risk controls via the supervision of the Enterprise Risk Management Division, Assets and Liabilities Management Sub-committee and Risk

management processes at KBank and K Companies, these actions are consistent with economic circumstances and rapid changes in the prices of financial assets. We continue to emphasize proactive risk controls via

loss branches and turned to emphasize the other distribution channels where there were lower cost and higher margin. Another important development of mobile phone distribution business in the previous

services to the system such as the SIM Card selling with electronic-Know-Your-Customer (e-KYC) service, as well as adding more 1,000 – 2,000 new Boonterm kiosks. The Company strategy will emphasize on