-up 5G perception. Restrictions in the quarter also supported demand for Fixed broadband (FBB) which delivered strong growth of 23% YoY and 7.4% QoQ as well as non-mobile enterprise business growing 23

bandwidth of 2x60MHz in the industry. Consequently, we have evidently seen an improvement of network quality against peers while brand perception enhanced. That said, we have well added 1mn mobile customers

quality acquisition, AIS Fibre maintained price competitiveness amidst the intense market discounts offered by competitors. As a result, ARPU declined to Bt618 or -2.7% QoQ. With stronger AIS’s integrated

remained intense both on pricing and aggressive customer acquisition. Operators continued to offer steep half-price discounts to prevent churn of customers, as well as to attract new customers. In addition

Perception Index: CPI)” จัดโดยคณะกรรมาธิการศึกษาตรวจสอบเรื่องการทุจริต ประพฤติมิชอบและเสริมสร้างธรรมาภิบาล วุฒิสภา ซึ่งมี พลเรือเอก ศิษฐวัชร วงษ์สุวรรณ ประธานคณะกรรมาธิการศึกษาตรวจสอบเรื่องการทุจริต

, and multiple SIMs, we continued to see an ARPU uplift of 5G of about 10-15%. Grew strongly in home broadband In 2021, AIS Fibre continued to grow healthily, despite intense competition, with revenue

customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As

of investment, making wise investment and having capability of protection themselves, the results of which are expected to create positive attitude and perception to capital market as interesting

% because of intense competition in domestic market resulted the selling price increased slower than increasing in cost of goods sold. 4. Selling expenses were Baht 180.62 million, increased Baht 23.57

with Q1/ 2023 , The reason of decreased in sales revenue due to the economic slowdown and more intense competition. Cost of Sales for Q1 / 2024 and Q1 / 2023 was 3 3 0 .4 7 million baht and 4 3 2 .1 9